19
Jul
07

HD Update: HD DVD Sales Growing Over Falling Blu-ray Numbers

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The Home Media Expo 2007 is underway this week in Las Vegas and HD DVD has used the forum to show off their latest sales numbers as compared to Blu-ray’s. According to Nielsen Netratings, HD DVD player sales are up 37% from Q1 to Q2 of this year, and software sales are up 20%. Blu-ray sales on the other hand have dropped significantly over the same time period however, with player sales dropping 27% and software sales down 5%.

Since HD DVD’s new marketing tactics have been applied, which include things such as price drops and movie offers, sales have been much better for the format. For the previously mentioned quarter, HD DVD dedicated player sales are up 183% and 80,000 players have been sold since April. This brings the total number of HD DVD player sales up to about 180,000.



15 Responses to “HD Update: HD DVD Sales Growing Over Falling Blu-ray Numbers”


  1. 1 Ali Shah Jul 19th, 2007 at 4:25 am

    this would be really cool, if Nielson ratings was ever an accurate judge of anything

  2. 2 Scott D Jul 19th, 2007 at 7:19 am

    Not a mention of Blu Ray software out selling HD DVD 2:1 and I am sure the “players” don’t include PS3s. Wow talk about camp Blu Ray spinning the numbers……

  3. 3 Joe Mama Jul 19th, 2007 at 8:15 am

    Scott whatever happened to BR outselling HD-DVD 7:1? Wasn’t that only a few months ago? Obviously HD-DVD camp isn’t going to say they are being outsold 2:1 on software, but at the same time, your post is actually proving their statement correct. BR’s temporary lead was only from some curious PS3 owners. 7:1 -> 2:1->?

    Sorry dude. On the plus side, at least you can get a dual-format player so you’ll still be able to play your BR discs in the future.

  4. 4 john Jul 19th, 2007 at 9:54 am

    Nothing happened. The blu-ray is STILL outselling HD-DVD in Europe by like 10-1. It’s a joke, we here in Europe know technology and seek the highest. I dont know what u guys in America are doing but u had better jump on the bandwagon

  5. 5 torch Jul 19th, 2007 at 10:12 am

    blu-ray is better, and I think that’s a pretty obvious fact. (trust me John, we’re not tech-blind just ’cause we live stateside) However, it also costs more, hence the reason HD-DVD still sells more than well enough to keep the battle going.

    imho, blu-ray doesn’t blow HD-DVD technology out of the water at this point, and for those on a tight budget, it may not be worth the expense.

    personally, i’m going to wait for the prices to fall a bit before i buy into blu-ray completely

  6. 6 janus Jul 19th, 2007 at 6:28 pm

    Ok so statistics by the HD DVD camp…lemme get this staraight:

    More HDDVD players were sold = therefore HDDVD is beating out Blu Ray.

    Hmmmm…ok…

    If there are more HDDVD players out there why are more BluRay discs being sold? I would have to interpret this as the average Blu Ray player owner buys a substantial amount more in movies. Hence the studios need not worry as this small group is consuming a large amount of product. Not to mention, it is this small group that swayed Blockbuster to decide to stock BD in in most of it’s store. Hmmmmm. The facts look like fiction here.

    The simple fact is you have to include PS3…cause its being sold as a player as well. Go to your local Best Buy or Circuit City. The sales staff even inform you about this. This being the case you’ll find that there are about one million more BD players which then adjusts the consumption factor quite nicely.

    Fact is Blu Ray is winning and by a large margin, and we’re not even bringing up the rest of the planet where it is even more skewed in favor of BD.

  7. 7 The Saint Jul 20th, 2007 at 6:30 pm

    I think Blu Ray AND HD-DVD supporters are suffering from what I like to call “The Emperor’s New Clothes Syndrome.” Nobody in their right mind can honestly say that there is a noticeable difference in quality between the two formats. And whenever there is a perceived difference in quality, someone will quickly jump up to point out that the disparity is the result of a less than optimum connection, or an inferior HDTV set, and would quickly accuse the person of having a crappy TV and suggest getting a new one. I have an older HDTV and I’m planning to buy a bigger and better one fairly soon, but the fact is the majority of the world don’t own HDTV’s. DVD is just as strong as ever even though the HD formats are picking up steam. HDTV’s are still way too expensive. And just when the average Joe like myself is finally able to afford an HDTV at either 720P or 1080i, along comes HD-DVD and Blu-Ray that require an HDTV capable of 1080p, if you want to get the most out of it. So we’re all supposed to just cough up another $3,000 just so we can experience HD? I think not.

  8. 8 Tech Profit Jul 21st, 2007 at 1:39 am

    Toshiba needs to stop before they lose any more money. Blu ray is selling a rediculous amount of hardware and software. There are far more blu ray players than there are HD DVD if you include the ps3 which is a viable player. The ps2 brought in DVDs and was the first DVD player in Majority of the households in America. Now the ps3 is doing the same thing with Blu ray. I for one bought the ps3 just for blu rays and several of my friends and co worker did the same thing.

  9. 9 more $ not better! Jul 25th, 2007 at 3:23 pm

    Oh for god’s sakes…
    1) CAPACITY
    HD-DVD will be 30GB. Sony openly admitted that Blu-Ray will only be 25GB for the next few years.

    2) LAYERING
    HD-DVD will support playback layering meaning that Directors will be able to talk about a movie while it’s playing, and highlight ON SCREEN things going on, like mistakes or bloopers. They’ll also be able to play two movies side-by-side to show two different cuts of a movie in synch to make better use of film takes. BluRay doesn’t support any of this.

    3) DUAL FORMAT DISCS
    HD-DVDs can be produced easily to support the older MPEG1 format of a movie on one side and the newer High Def version on the opposite side. BluRay can not.

    4) PLAYER PRODUCTION
    HD-DVD has been churning out production units successfully. BluRay has been suffering from production problems because of the accuracy needed for the blue laser and the purported, increase storage. Production problems = higher costs & later release = fewer products sold

    5) DISC PRODUCTION
    Because of the new laser in BluRay, discs must be thinner and are more prone to production problems, meaning fewer discs off the production line will be functional. Additionally, duplication accuracy will be diminished in BluRay for commercial movies. HD-DVD uses the same relative technology as today’s DVDs resulting in no increase in errors.

    6) MENUING
    HD-DVD uses iHD, a menuing system based on DHTML which is a lightweight definitive specification that can be guaranteed to be implemented on every HD-DVD player. BluRay requires the usage of a flavor of Java called JEM that because of the varied implementations of Java on future players, it will be impossible to guarantee that a BluRay disc’s menuing system will run on all players.

    7) MANAGED COPY
    This is a HUGE point. While there are more studios signed up for BluRay than for HD-DVD, this is pretty irrelevant: The studios will publish to whatever format people are buying. What’s WORSE for BluRay however is that Fox Studios has demanded a higher level of DRM protection than what is available in the BluRay or HD-DVD spec. BluRay caved in and said they’d do it making managed copy a virtual impossibility, while HD-DVD has not. This means among other things that HD-DVD will enable people to copy and play their movies through stored copies on Home Video Servers, Portable Media Players, Home computers, etc. while it is extremely unlikely that BluRay will.

  10. 10 David of Best Buy Aug 1st, 2007 at 10:19 am

    More $ IS TOTALLY CORRECT. But he missed something.

    It doesnt matter storage size, HDDVD will always have better storage capability. MPEG2 on bluray requires a ton more space than a VC-1 encoding on an HD-DVD. Somewhere in the number of twice as much. So your 30 gig bd, holds as much as a 15g hddvd disc. Wow. I want something that makes a complete waste of space. Just like a bluray player does. I bought my HD-DVD drive last night because I put my money where better tech, and better companies are. Sony has never stepped up to the plate the way toshiba has. All my toshiba products last, forever. I still have my Toshiba 2 disc player I bought back when DVD first came out.

    I also enjoy selling HD-DVD by means of specs. HD-DVD is better technology but BD has a better selection of movies. I chose cheaper better tech over selection any day. It’s just a matter of time for a player to drop to $150 bucks, and the first to do it will win.

    IMO, Black Friday will determine the winner. Just watch. Watch as Sony crumbles.

  11. 11 George Micheal Sep 3rd, 2007 at 2:10 pm

    Several of you speek out your opinion like it was fact LOL. Toshiba does not count XBOX 360 HD DVD player sales but yet Sony counts the PS3 LOL. Set Top HD DVD players hold 65% market share in the Hi Def, where as Blu-Ray set top playes only hold 30% & the remander is the DF drives.

    PS3 is a game system. Sony relying on a game system to try & boost Blu-Ray is complete Pathetic. A bunch of kids are not going to determin the next gen HD format.

    Thanks to Paramount & DreamWorks going HD DVD exclusive & the $199 HD DVD player coming to North America that will be sold at Future Shop, Best Buy, Wal-Mart, Target, Circut City, etc. In the Q4 of 2007 alone, HD DVD expects to sell well over 1.5 Million of these $199 HD DVD players along with at least 3 Million HD DVD’s (2 HD DVD’s per player) even though HD DVD’s current attach rate is 4:1 and growing.

    This war is far from being over. Remember my words.

    Micro$oft & FOX have joined together to present HD downloads for the XBOX 360 Live. So, there is a good chance for FOX to come to HD DVD due to it being the better, cheaper to make technology. If HD DVD owners want FOX movies in HD, then just download them.

    P.S. Picture in Picture along with other extra’s on HD DVD kills the Blu-Ray version by a factor of 100:1.

  12. 12 I work for a Studio Sep 3rd, 2007 at 2:51 pm

    I fully support HD DVD, so I was torn when Disney, Lions Gate, MGM & FOX went Blu-Ray exclusive. I am also torn that they’ve kept that stance for years now.
    I will never (Among many others) buy into Sony’s Blu-Ray. I would rather download HD movies or just continue my DVD library. So, if you don’t want to go HD DVD exclusive, then at least release films on both formats and let people decide. HD DVD is such a better stable platform. Java sucks, its hard as hell to program with it, HD DVD costs cheaper to produce & dominates with interaction & internet connectivity. When you buy a HD DVD you are buying more then just a movie. You are buying the director, producer & cast along with everything else the movie has to offer to us.

    And I am sure the $199 HD DVD players coming out Before the Christmas Holidays will sell like Hot Cakes. HD DVD expects around 1.5 million players to sell alone in North America along with over 3 million HD DVD’s in as little as the 3 months time (Q4 of 2007) That is an attach rate of approx: 2:1 where as it currently stands at an alarming 4:1. This is speculation, because nobody really knows how much of these players will sell, but being in the retail side of business, they are going to fly off store shelves. Blu-Ray won’t be able to match, unless Sony releases a complete junk Blu-Ray player not even suitable for the dogs.

    HD DVD will WIN IMO & Warner will follow Paramount to go HD DVD Exclusive.

  13. 13 dude Sep 18th, 2007 at 2:43 pm

    Hi
    People will choose hd-dvd because of name recognition. HD and DVD. Blu-what??

  14. 14 andy Jan 5th, 2008 at 11:16 am

    Obviously Warner Bros and New Line agree with you… Blu Ray exclusive from May 2008. Enjoy your Betamax moment folks.

  15. 15 Matt B Jan 16th, 2008 at 2:26 am

    Haha- the HD-DVD camp must shut up forever. All that #@$& talking, and for what? Oh! Oh! What’s that on your face there?

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